All Posts By Jeff Root

Sales Contest – Week 9 Update

From 6/1 – 9/1, there are 9 of us competing for a Mac Book Pro sponsored by Banner Life Insurance.  For full contest rules, click here: 2013-Sales-Contest-Banner. You’ll earn points for each submitted application, with a total of 10 points possible per application. Points are awarded based on the premium amount, with 1 bonus point […]

Overcoming Cost Assumption

This is a guest post and re-published article from the Pinney Insurance Blog, by Nic West. What is the number one challenge for all of us when it comes to selling life insurance? I’ll tell you what it is. It’s hearing and overcoming this phrase: “Life insurance is too expensive.” Before a word is even […]

Sales Contest – Week 6 Update

From 6/1 – 9/1, there are 9 of us competing for a Mac Book Pro sponsored by Banner Life Insurance.  For full contest rules, click here: 2013-Sales-Contest-Banner. You’ll earn points for each submitted application, with a total of 10 points possible per application. Points are awarded based on the premium amount, with 1 bonus point […]

How I Bootstrapped my Main Lead Generation Website

A lot of agents ask me how I started Rootfin. If you’re not familiar with the term bootstrapping – it’s starting a business with limited money, time or resources. You’ll see that it was quite the journey of bootstrapping Rootfin.  I made a lot of mistakes and had to be very patient. Here’s my Story […]

Case Study: Marketing Will Make or Break You

The hardest part about selling life insurance over the phone is finding a good lead source.  6 years ago, you could make a great profit off of most lead sources out there.  Now a good lead source is rare and if it really is THAT good, a deep pockets call center will buy them up […]

Week 2 Sales Competition Results

Week 2 is in the books! From 6/1 – 9/1, there are 9 of us competing for a Mac Book Pro sponsored by Banner Life Insurance.  For full contest rules, click here: 2013-Sales-Contest-Banner. You’ll earn points for each submitted application, with a total of 10 points possible per application. Points are awarded based on the […]

Week 1 Sales Competition Results

Week 1 is in the books! From 6/1 – 9/1, there are 10 of us competing for a Mac Book Pro sponsored by Banner Life Insurance.  For full contest rules, click here: 2013-Sales-Contest-Banner. You’ll earn points for each submitted application, with a total of 10 points possible per application. Points are awarded based on the […]

Rolling With The Punches – Penguin 2.0

For all the life insurance agents out there that have websites that bring in leads from Google, last week’s release of Penguin 2.0 shook the life insurance search results up a bit. Personally, I have several life insurance websites that generate leads from Google search – my main website took a 20%(ish) hit in traffic […]

Sales Contest Announcement

Over the next 3 months, agents from Pinney Insurance/EZlife will participating in a sales contest sponsored by Banner Life. I’ll be documenting the standings weekly with comments on marketing, underwriting and sales in general – very similar to the “Sales Challenge” I did 9 months ago. Banner Life has donated a 13′ MacBook Pro to […]

An Easy Strategy Using Social Media to Generate Life Insurance Leads

A lot of agents want to rank their websites in Google, but either don’t know how or don’t have the resources to do it. There are so many other ways to drive traffic to your website with more immediate results than “SEO”.  In this article, I’ll cover 1 social media strategy I’ve implemented into my […]