Blog

Understanding ROI For Online Life Insurance Sales

Every conversation I have, it seems like agents are calculating Return on Investment (ROI) differently. A 3:1 ROI means if you spend $1,000 in marketing, you’ll get $3,000 in return…but it’s how you come up with that $3,000 return figure that seems to throw many agents off.  Most agents don’t factor in A LOT of […]

Banner Life Insurance Sales Contest Results

From 6/1 – 9/1, there were 9 of us were competing for a Mac Book Pro sponsored by Banner Life Insurance. For full contest rules, click here: 2013-Sales-Contest-Banner. Banner Life donated a 13′ MacBook Pro to the winner (announced below!).  2nd place is a set of steak knives (think Glengarry Glen Ross).  3rd place…well you […]

5 Online Life Insurance Business Tips Nobody Told Me

This article will cover some important advice for your online life insurance business that I had to learn for myself. This is stuff nobody told me, but is crucial information for those looking to get into the game or are currently building their online life insurance business. Tip #1: Once you have your bills covered, […]

Marketing Life Insurance Where No One Else Is

Online marketing for life insurance is always changing. 2 years ago, blogging for life insurance leads was easy and inexpensive for an independent agent to generate leads – now you have to go beyond writing great content and think of creative ways to promote it because there’s a more competition and the rules keep changing.  […]

New Lead Source! SellTermLife.com approved!

As my previous posts mention, I built my agency off of aged life insurance leads.   I loaded thousands of leads into a dialer every month for over a year to build my online life insurance business.  The second half of that time, I had a telemarketer making my calls for me and live transferring hot […]

Sales Contest – Week 9 Update

From 6/1 – 9/1, there are 9 of us competing for a Mac Book Pro sponsored by Banner Life Insurance.  For full contest rules, click here: 2013-Sales-Contest-Banner. You’ll earn points for each submitted application, with a total of 10 points possible per application. Points are awarded based on the premium amount, with 1 bonus point […]

Overcoming Cost Assumption

This is a guest post and re-published article from the Pinney Insurance Blog, by Nic West. What is the number one challenge for all of us when it comes to selling life insurance? I’ll tell you what it is. It’s hearing and overcoming this phrase: “Life insurance is too expensive.” Before a word is even […]

Sales Contest – Week 6 Update

From 6/1 – 9/1, there are 9 of us competing for a Mac Book Pro sponsored by Banner Life Insurance.  For full contest rules, click here: 2013-Sales-Contest-Banner. You’ll earn points for each submitted application, with a total of 10 points possible per application. Points are awarded based on the premium amount, with 1 bonus point […]

How I Bootstrapped my Main Lead Generation Website

A lot of agents ask me how I started Rootfin. If you’re not familiar with the term bootstrapping – it’s starting a business with limited money, time or resources. You’ll see that it was quite the journey of bootstrapping Rootfin.  I made a lot of mistakes and had to be very patient. Here’s my Story […]

Case Study: Marketing Will Make or Break You

The hardest part about selling life insurance over the phone is finding a good lead source.  6 years ago, you could make a great profit off of most lead sources out there.  Now a good lead source is rare and if it really is THAT good, a deep pockets call center will buy them up […]